The Hipster Jew

It has recently come to my attention that being Jewish is cool. According to this New York Times Article entitled "A Happy Hipster Hanukkah" Jews are asserting their personal identity at a time where they are feeling particularly like an outsider - during Christmas.

Many of these Cool Jews are shouting out loud that this is their culture (not necessarily a religion) and that they want to have something to identify with.

So maybe 2006 will become the year of the Jew? Elad did recently tell me about a movement to make a "Jewish Heritage Month" that is well underway. And the fact that t-shirts that read "Jewcy" are popping up and selling out in all hip stores - well it looks like it's time.

I guess we can look back maybe 10 years ago when Adam Sandler sang the Hanukkah Song on Saturday Night Live and remember the roots of this movement. And maybe then look at Ester, oh I mean Madonna, taking Kabbalah classes and passing it around to all her celeb friends. Now you can't hide from that red string bracelet.

So while it is the Jews time to shine - I would like to wish you all a Happy Hanukkah (early) and say be proud of that unmanageable curly hair, don't worry about your big nose, use a few Yiddish words, and if you want to be cheap - then do it! (well not with my Hanukkah present of course) It's hip now - so enjoy it while its hot!