Is Your Internet Love Match Real?
Online dating has become one of the biggest trends over the past few years. From personal experience/knowledge, I would say more than half of the population has gone on a date with someone they met either through a chat room, myspace/friendster or one of the many online dating websites (Match.com, Jdate.com).
So why am I talking about this?
Looks like Match.com and Yahoo Personals have put their public relations people to work - and I am not talking about the commercials or websites.
Online daters sue matchmaking sites
Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
In a separate suit, Yahoo Inc.'s personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.
WHAT!?
If people want to stop finding dates online then it is probably because they aren't meeting people they are interested in. These people are in a vulnerable position (maybe feeling lost/lonely/rejected) and these online dating sites are playing on this vulnerability - and making money off it.
It's one thing to get people to sign up for your site by putting cute people in your ads (that aren't really on the site) but it is a whole other thing to put those fake daters out on dates.
So why am I talking about this?
Looks like Match.com and Yahoo Personals have put their public relations people to work - and I am not talking about the commercials or websites.
Online daters sue matchmaking sites
Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
In a separate suit, Yahoo Inc.'s personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.
WHAT!?
If people want to stop finding dates online then it is probably because they aren't meeting people they are interested in. These people are in a vulnerable position (maybe feeling lost/lonely/rejected) and these online dating sites are playing on this vulnerability - and making money off it.
It's one thing to get people to sign up for your site by putting cute people in your ads (that aren't really on the site) but it is a whole other thing to put those fake daters out on dates.
posted by Shawn at 3:18 PM
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