Borat is Dead?

Sacha Baron Cohen (the man who plays now infamous Borat) has said that since Borat is so well known now he probably can't pull the same pranks and being in character for so many hours was tough. He thinks it is impossible to do it again and essentially he is killing off Borat!
He is now working on his "Bruno" character (a flamboyant gay Austrian fashion reporter) for a scripted comedy.

So does this mean the end of Borat?