I Don't Know Where to Begin On This One
A series of alarming adverts, to be placed in British newspapers, warns potential tourists about a new law allowing gun owners to shoot anyone they believe threatens their safety.
It means thousands of British families who travel to the Sunshine State are now caught up in the ongoing political row over gun control in the United States.
The Florida law, supported by the National Rifle Association, was approved by the state legislature in April.
Critics call it the "shoot first" law and say it allows gun owners to shoot if they engage in a simple argument in public. Supporters call it the "stand your ground" law and say criminals will think twice before attacking someone.
Previously, gun owners could only use their weapons if they first attempted to withdraw and avoid a confrontation, and were permitted to shoot threatening individuals only inside their home or property.
Now they can use "deadly force" if they "reasonably believe" that firing their gun is necessary to prevent a crime or serious injury. The law also effectively prevents civil legal action by victims of such shootings.